Branding is such a powerful tool and extremely necessary for church marketing. There are hundreds of churches right in your community, but what distinguishes you from everyone else? Why should the unchurched get out of bed on Sunday and attend your service? What makes your ministry unique?
Branding is more than just color schemes, logos, and fancy fonts. Your Church Brand is the idea or image that people have in mind when thinking about your church, both in a physical (e.g. “the church is small or large”) and emotional way (e.g. “the church makes me feel…”).
In this episode, we discuss:
- What Church Branding is and why it’s essential for every church today
- What is “brand identity”
- Some do’s and don’ts for effective graphic design
- Steps for re-branding and creating a new church brand
- Cost of branding and how to get started